tuanvjzl
06-11-2012, 10:30 AM
<center>http://www.marketingpilgrim.com/wp-content/uploads/2012/11/tvguide-app-168x300.jpg</center>
TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the #8220;useful#8221; was their top priority.
Now, that might seem like a no-brainer, but we#8217;re talking TV here and #8220;entertaining#8221; sim so dep (http://www.simdepdongnai.com) didn#8217;t even land in the top three.
In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. sim so dep As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I#8217;m talking to you!)
In the #8220;high importance#8221; category sim gia re (http://www.simdepdongnai.com/sim-gia-re.html) we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?
Of #8220;moderate importance:#8221;
*** Innovative (69%)*** Constantly evolving (68%)*** sim gia re Is an established brand (60%)*** Unique (59%)*** Cool (54%)
From this list we see that people aren#8217;t sim phong thuy (http://www.simdepdongnai.com/sim-phong-thuy.html) interested in new and different. They#8217;re happy with the same old routine as long as it gets the job done. And with only 60% putting their faith in a brand name, that leaves the door open for new folks to enter the market.
What landed on the bottom?
#8220;A good way to connect with others#8221; sim phong thuy which only received 47% of the vote. Most TV apps have a social element but the majority of users don#8217;t care. In the apps I use, the social component is just a trigger for a Facebook or Twitter update. It#8217;s about me telling people what I#8217;m watching, which is good advertisement for the show and the app. It#8217;s a one-way street. I#8217;ve heard tell of chat room options where you can have a running conversation sim tam hoa while you watch but I#8217;ve never tried one. It#8217;s too distracting on a first run show, but I might be convinced to join a chat while watching a rerun.
The takeaway here is that useful tops everything. Pretty and unique won#8217;t get you very far. Entertaining is good but if that#8217;s all it does it#8217;s going to be deleted in a month. No, if you want people to use your app on a regular, long-term sim taxi basis, then it has to provide a service #8211; like finding out when your favorite star is going to pop up as a guest on an old TV show. Now that#8217;s what I call useful.
Marketing Books Resource <!-- forum using plugin: "View more threads same category" --> View more latest threads same category: HubSpot Raises $35 Million Mezzanine Level... sim luc quy Look for Big Local Mobile Growth in Near... Sears and Kmart to Offer Amazon-like Free... Is Facebook’s Drop in Page Impressions By... Marissa Mayer, Programmatic Buying, and... Twitter Offers Political Engagement Map Paypal Offers Price Match and Free Return... Republican Voters Spend More Online and... Roommate Wanted: Apply Via Facebook Holiday Marketing Campaigns Hitting Full...
TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the #8220;useful#8221; was their top priority.
Now, that might seem like a no-brainer, but we#8217;re talking TV here and #8220;entertaining#8221; sim so dep (http://www.simdepdongnai.com) didn#8217;t even land in the top three.
In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. sim so dep As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I#8217;m talking to you!)
In the #8220;high importance#8221; category sim gia re (http://www.simdepdongnai.com/sim-gia-re.html) we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?
Of #8220;moderate importance:#8221;
*** Innovative (69%)*** Constantly evolving (68%)*** sim gia re Is an established brand (60%)*** Unique (59%)*** Cool (54%)
From this list we see that people aren#8217;t sim phong thuy (http://www.simdepdongnai.com/sim-phong-thuy.html) interested in new and different. They#8217;re happy with the same old routine as long as it gets the job done. And with only 60% putting their faith in a brand name, that leaves the door open for new folks to enter the market.
What landed on the bottom?
#8220;A good way to connect with others#8221; sim phong thuy which only received 47% of the vote. Most TV apps have a social element but the majority of users don#8217;t care. In the apps I use, the social component is just a trigger for a Facebook or Twitter update. It#8217;s about me telling people what I#8217;m watching, which is good advertisement for the show and the app. It#8217;s a one-way street. I#8217;ve heard tell of chat room options where you can have a running conversation sim tam hoa while you watch but I#8217;ve never tried one. It#8217;s too distracting on a first run show, but I might be convinced to join a chat while watching a rerun.
The takeaway here is that useful tops everything. Pretty and unique won#8217;t get you very far. Entertaining is good but if that#8217;s all it does it#8217;s going to be deleted in a month. No, if you want people to use your app on a regular, long-term sim taxi basis, then it has to provide a service #8211; like finding out when your favorite star is going to pop up as a guest on an old TV show. Now that#8217;s what I call useful.
Marketing Books Resource <!-- forum using plugin: "View more threads same category" --> View more latest threads same category: HubSpot Raises $35 Million Mezzanine Level... sim luc quy Look for Big Local Mobile Growth in Near... Sears and Kmart to Offer Amazon-like Free... Is Facebook’s Drop in Page Impressions By... Marissa Mayer, Programmatic Buying, and... Twitter Offers Political Engagement Map Paypal Offers Price Match and Free Return... Republican Voters Spend More Online and... Roommate Wanted: Apply Via Facebook Holiday Marketing Campaigns Hitting Full...