For years, TV networks have been selling commercial time based on the estimated number of people who watch a show on TV. Want to advertise on a popular show with a successful track record? It#8217;s going to cost you. And since there are a limited number of spots on any single TV show airing, you may have to fight and give up other concessions in order to secure your space.
After the show airs sim so dep on TV, in Sim So Dep, Viettel, Vinaphone, Mobifone, Vietnamobile many cases, it moves to the internet.
sim dep hung yen Only in this case, advertisers sim so dep aren#8217;t banging down the doors, offering up big bucks to run their ads on the show. Why? Mostly because sim so dep of the notion that only viewers sim so dep aren#8217;t as valuable as TV viewers. And though that may have been true sim dep hung yen a few years ago, sim so dep it#8217;s not true anymore.
The CW is the first network to test this theory and they#8217;re doing it with the help of Nielsen#8217;s Cross-Platform Campaign sim so dep Ratings tool. The sim so dep system bridges the gap between the way we measure a TV audience and the way we measure an online audience. If it works, it will deliver a single number that represents the total number of people who saw an ad during a TV show, no matter where they saw
www.simdepdongnai.com sim dep hung yen it.
This makes sense for a lot of reasons. sim so dep The biggest reason? People aren#8217;t watching sim so dep streaming shows on their computers anymore. According to a new study by the NPD Group, PC viewers are on the decline. sim so dep They dropped from 48% to sim so dep 31% and in the same time period, people who stream video on the TV rose from 33% to 45%.
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When you add in tablets, smartphones, Blu-ray players and gaming consoles accessing primetime shows on demand, on Netflix and Hulu and on apps and websites #8212; it#8217;s clear that the old way of measuring TV success isn#8217;t relevant anymore.
www.simdephungyen.com sim so dep The CW recently renewed their ballet reality series Breaking Pointe, sim so dep not because it did well in the ratings (it flopped), but sim so dep because it was a big hit online. Not surprising, seeing as how the network is aimed at a young demographic, many of whom don#8217;t have a TV, let alone cable.
The bottom line is that it#8217;s not about reaching the most people, it#8217;s about reaching the right people. For some brands, appealing to the young demographic online is going to result in better conversions than running an expensive ad on a popular TV sim sim dep hung yen so dep series during primetime.
Oh the times, they are a changing. . .
Sim So Dep, Viettel, Vinaphone, Mobifone, Vietnamobile
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10/5/2010
Is an Online Viewer Worth as Much as TV Viewer? Nielsen Says Yes!
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