TVGuide commissioned a study on TV websites and mobile apps and they discovered an interesting fact: 86% of the 1,000 people surveyed said the #8220;useful#8221; was their top priority.
Now, that might seem like a no-brainer, but we#8217;re talking TV here and #8220;entertaining#8221;
sim so dep didn#8217;t even land in the top three.
In addition to Useful, 83% of people said they valued High Quality and Trustworthiness. sim so dep As a rabid TV fan, I understand. If my favorite show is on at 9:00 it should appear on the app at 9:00 in my time zone! (GetGlue, I#8217;m talking to you!)
In the #8220;high importance#8221; category
sim gia re we have Entertaining (75%), Expert (73%) and Genuine (72%). What does genuine even mean in this context?
Of #8220;moderate importance:#8221;
*** Innovative (69%)*** Constantly evolving (68%)*** sim gia re Is an established brand (60%)*** Unique (59%)*** Cool (54%)
From this list we see that people aren#8217;t
sim phong thuy interested in new and different. They#8217;re happy with the same old routine as long as it gets the job done. And with only 60% putting their faith in a brand name, that leaves the door open for new folks to enter the market.
What landed on the bottom?
#8220;A good way to connect with others#8221; sim phong thuy which only received 47% of the vote. Most TV apps have a social element but the majority of users don#8217;t care. In the apps I use, the social component is just a trigger for a Facebook or Twitter update. It#8217;s about me telling people what I#8217;m watching, which is good advertisement for the show and the app. It#8217;s a one-way street. I#8217;ve heard tell of chat room options where you can have a running conversation sim tam hoa while you watch but I#8217;ve never tried one. It#8217;s too distracting on a first run show, but I might be convinced to join a chat while watching a rerun.
The takeaway here is that useful tops everything. Pretty and unique won#8217;t get you very far. Entertaining is good but if that#8217;s all it does it#8217;s going to be deleted in a month. No, if you want people to use your app on a regular, long-term sim taxi basis, then it has to provide a service #8211; like finding out when your favorite star is going to pop up as a guest on an old TV show. Now that#8217;s what I call useful.
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10/5/2010
When Ranking TV Apps, Consumers Say Useful is More Important Than Fun
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